The Big Question and the Research Strategy!

The Major Question which came into my mind after going through my life's Design work. This is what was i really curious about and wanted to know... A lot of People are lazy, or don't have time at all because of the very fast paced life..


Is it possible to have only one garment for whole day’s Routine including Exercise in the morning, work, party in the evening and sleeping?


I started the strategy by developing my Objectives- these are the things that i want to explore at the end of my project!

>To determine the changes in lifestyles and trends in the fast pace world.

>To read Psychologies of my targeted audience.

>To direct a new kind of Design into the market.

>To introduce new and impressive technologies into everyday/lifestyle wear and yet make them affordable.

>Usage of the data results to form a collection.

So, I divided the Question to sub-divisions to go to the very inside of the soil, at the end of the roots...

*Is it possible to have only one garment for whole day’s Routine including Exercise in the morning, work, party in the evening and sleeping?

*Does the fast-paced routine of life has affected the Fashion?

*What is my target Audience who would have a fast paced routine and would like to buy these Garments?

*What are the needs that have to be catered in the garments if the wearer wears them through out the day for different routines?

*Are similar Garments already been done in the market?

*What is sport Couture?

*What Changes does existing sport couture need?

*What new Technologies are available in the market in forms of fashion?

*How can I apply these on my range?

*What should I do to make these garments visually appealing, so they don’t look boring while worn whole day?



The Process of Research...



Need Building...
I started with building the need of the project by breaking it down into questions before...

Secondary Research Data

After the need building i start investigating the questions that i formed before. For that i start reading literature and building my mind on all information available...

Qualitative Research Data

personalized information in forms of group and individual interviews....



Surveys
Finally the Surveys give me Quantitative Research,,,


Finally the Analysis and the comparision between the different forms of researchs....


The Design Process starts....

*Problems that I found

*Color and silhoutte trends

*Making boards- inspiration, client ,color, fabric

*designs











Finally coming back to the circle to compare answers in form of designs with the Questions of the builded need....